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Privacy Policy

Last updated: June 2026

 

SIDR ("we", "us", or "our") is committed to protecting your personal information. This Privacy Policy explains what data we collect, how we use it, and the choices you have. We will never sell your data to third parties — ever.

 

Information We Collect

When you interact with SIDR, we may collect the following information:

·       Identity information: name, date of birth (for loyalty birthday rewards)

·       Contact information: email address, phone number, WhatsApp number, delivery address

·       Payment information: processed securely through Shopify Payments, Tabby, or Tamara — we never store full card details

·       Order history: products purchased, amounts spent, return history

·       Browsing data: pages visited, products viewed, time on site — collected via cookies and analytics tools

·       Communications: any messages you send us via email, WhatsApp, or contact forms

 

How We Use Your Information

We use your data exclusively to:

·       Process and fulfill your orders

·       Send order confirmations, shipping updates, and delivery notifications

·       Personalize your shopping experience and product recommendations

·       Send marketing communications — only if you have opted in

·       Manage your SIDR Circle loyalty account

·       Improve our website, products, and customer service

·       Comply with legal obligations under Saudi Arabian law and applicable GCC regulations

 

WhatsApp Communications

SIDR uses WhatsApp Business to send order updates and, with your consent, promotional messages. You may opt out of WhatsApp marketing at any time by replying STOP to any message. Order-related updates cannot be disabled as they are necessary for your purchase.

 

Cookies and Tracking

Our website uses cookies and similar technologies for the following purposes:

·       Essential cookies: required for the website to function (cannot be disabled)

·       Analytics cookies: help us understand how visitors use our site (Google Analytics, Meta Pixel, TikTok Pixel)

·       Marketing cookies: allow us to show you relevant ads on Meta and TikTok platforms

You may control cookie preferences through your browser settings or our cookie consent banner.

 

Data Sharing

We share your data only with trusted service providers who help us operate our business:

·       Shopify Inc.: our ecommerce platform and payment processor

·       Zambeel: our fulfillment and logistics partner

·       Aramex / SMSA Express: delivery carriers

·       Klaviyo: email and SMS marketing platform

·       Meta Platforms: advertising and analytics (anonymized data only)

·       TikTok: advertising and analytics (anonymized data only)

·       Tabby / Tamara: buy-now-pay-later payment processing

All service providers are contractually required to protect your data and use it only for the services they provide to SIDR.

 

Data Retention

We retain your personal data for as long as your account is active or as required to fulfill our legal obligations. You may request deletion of your data at any time by contacting privacy@sidrbeauty.com.

 

Your Rights

You have the right to:

·       Access the personal data we hold about you

·       Correct inaccurate or outdated information

·       Request deletion of your personal data

·       Opt out of marketing communications at any time

·       Withdraw consent for data processing where consent is the legal basis

To exercise any of these rights, email privacy@sidrbeauty.com. We will respond within 5 business days.

 

Data Security

We use industry-standard SSL encryption on all pages of our website. Payment information is processed through PCI-DSS compliant payment gateways. We conduct regular security reviews and do not store sensitive payment information on our servers.

 

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes via email or a notice on our website. Continued use of SIDR after changes constitutes acceptance of the updated policy.

 

01 · The Brand

Identity System

SIDR (سدر) is named after the sacred Sidr tree — revered across the Arabian Peninsula for millennia. Its honey is the world's most precious. Its leaves are used in ritual purification. It is ancient, feminine, healing. This is your brand DNA.


02 · Brand Personality

Core Traits

Quiet Luxury
REFINED · CONFIDENT
"Power through restraint."
Ritual-Driven
SACRED · INTENTIONAL
"Beauty as ceremony."
Culturally Grounded
HERITAGE · CONTEMPORARY
"Proudly Arabian. Modern globally."
Emotionally Real
AUTHENTIC · WARM
"The brand speaks like a trusted older sister."

03 · Tone of Voice

How We Speak

Minimal · Editorial · Precise · Warm · Bilingual-ready · Story-led
"Never say 'revolutionary'. Never say 'game-changing'. Never say 'you deserve it'. Say less. Mean more."
DO: Product
"Sidr Honey Ritual Serum — For skin that remembers what rest feels like."
DO: Collection
"The Golden Hour Edit — Curated for women who move between worlds."

04 · Color Palette

Brand Colors

SIDR Black
#0C0A06
Primary text, headers
Sidr Gold
#C4922A
CTAs, accents, prices
Sacred Cream
#F8F4EE
Page background
Warm Sand
#EDE5D8
Section backgrounds
Desert Rose
#D4A896
Feminine accents
Arabian Taupe
#7A6A58
Body text, secondary labels

05 · Typography System

Type Hierarchy

Display: Cormorant Garamond 300 italic
Beauty, distilled.
Heading 1: Cormorant Garamond 400
Your ritual begins here
Heading 2: Cormorant Garamond 400
Sidr Honey Renewal Serum
Body Large: DM Sans 300
Drawn from the nectar of wild Sidr blossoms across the Asir mountains.
Caption: DM Sans 400 tracked uppercase
NEW ARRIVALS · TRENDING IN RIYADH · BEST SELLERS
Arabic: Noto Naskh Arabic, RTL aligned
جمالك، طقوسك، هويتك

06 · Logo System

Brand Mark

SIDR
SIDR
Minimum digital size: 80px width · Never stretch or rotate · No drop shadows · No icon at launch — the word is the identity