حول ماري نيست
01 · The Brand
Identity System
SIDR (سدر) is named after the sacred Sidr tree — revered across the Arabian Peninsula for millennia. Its honey is the world's most precious. Its leaves are used in ritual purification. It is ancient, feminine, healing. This is your brand DNA.
02 · Brand Personality
Core Traits
✦
Quiet Luxury
REFINED · CONFIDENT
"Power through restraint."
◯
Ritual-Driven
SACRED · INTENTIONAL
"Beauty as ceremony."
◈
Culturally Grounded
HERITAGE · CONTEMPORARY
"Proudly Arabian. Modern globally."
◇
Emotionally Real
AUTHENTIC · WARM
"The brand speaks like a trusted older sister."
03 · Tone of Voice
How We Speak
Minimal · Editorial · Precise · Warm · Bilingual-ready · Story-led
"Never say 'revolutionary'. Never say 'game-changing'. Never say 'you deserve it'. Say less. Mean more."
DO: Product
"Sidr Honey Ritual Serum — For skin that remembers what rest feels like."
DO: Collection
"The Golden Hour Edit — Curated for women who move between worlds."
04 · Color Palette
Brand Colors
SIDR Black
#0C0A06
Primary text, headers
Sidr Gold
#C4922A
CTAs, accents, prices
Sacred Cream
#F8F4EE
Page background
Warm Sand
#EDE5D8
Section backgrounds
Desert Rose
#D4A896
Feminine accents
Arabian Taupe
#7A6A58
Body text, secondary labels
05 · Typography System
Type Hierarchy
Display: Cormorant Garamond 300 italic
Beauty, distilled.
Heading 1: Cormorant Garamond 400
Your ritual begins here
Heading 2: Cormorant Garamond 400
Sidr Honey Renewal Serum
Body Large: DM Sans 300
Drawn from the nectar of wild Sidr blossoms across the Asir mountains.
Caption: DM Sans 400 tracked uppercase
NEW ARRIVALS · TRENDING IN RIYADH · BEST SELLERS
Arabic: Noto Naskh Arabic, RTL aligned
جمالك، طقوسك، هويتك
06 · Logo System
Brand Mark
SIDR
SIDR
Minimum digital size: 80px width · Never stretch or rotate · No drop shadows · No icon at launch — the word is the identity