Terms and Conditions

Terms of Service

Last updated: June 2026

 

Welcome to SIDR. By accessing or purchasing from sidrbeauty.com, you agree to be bound by these Terms of Service. Please read them carefully. If you do not agree, please do not use our website or services.

 

1. About SIDR

SIDR is a luxury beauty and lifestyle brand operating from Saudi Arabia, serving customers across the GCC and internationally. All transactions conducted through sidrbeauty.com are subject to these Terms and the laws of the Kingdom of Saudi Arabia.

 

2. Eligibility

By using SIDR, you confirm that:

·       You are at least 18 years of age

·       You are legally capable of entering into a binding contract

·       You will not use our website for any unlawful or prohibited purpose

 

3. Products and Pricing

We reserve the right to modify prices, discontinue products, and limit quantities at any time without notice. Prices are displayed in Saudi Riyals (SAR) unless otherwise stated. We make every effort to display product colors, textures, and packaging accurately — however, actual appearance may vary slightly due to screen calibration differences.

 

4. Orders and Payment

When you place an order with SIDR:

·       You are making an offer to purchase the product at the stated price

·       We reserve the right to refuse or cancel any order for any reason, including pricing errors or suspected fraud

·       Payment is processed at the time of order placement

·       You will receive an order confirmation email — this confirms receipt of your order, not acceptance

·       We will notify you promptly if your order cannot be fulfilled

 

5. Intellectual Property

All content on sidrbeauty.com — including but not limited to the SIDR name, logo, wordmark, product names, copy, photography, and brand identity — is the exclusive intellectual property of SIDR and protected under applicable intellectual property laws. You may not reproduce, distribute, or use any SIDR content without prior written permission.

 

6. Prohibited Uses

You agree not to:

·       Use our website for any fraudulent or illegal purpose

·       Attempt to gain unauthorized access to our systems or customer data

·       Scrape, copy, or reproduce any content from our website

·       Submit false reviews or impersonate other customers

·       Resell SIDR products without prior written authorization

 

7. Limitation of Liability

To the maximum extent permitted by applicable law, SIDR shall not be liable for any indirect, incidental, special, or consequential damages arising from your use of our products or website. Our total liability shall not exceed the amount you paid for the specific product giving rise to the claim.

 

8. Governing Law

These Terms of Service are governed by and construed in accordance with the laws of the Kingdom of Saudi Arabia. Any disputes arising from these Terms shall be subject to the exclusive jurisdiction of the courts of Riyadh, Saudi Arabia.

 

9. Contact for Legal Inquiries

legal@sidrbeauty.com  ·  SIDR Beauty, Riyadh, Saudi Arabia

01 · The Brand

Identity System

SIDR (سدر) is named after the sacred Sidr tree — revered across the Arabian Peninsula for millennia. Its honey is the world's most precious. Its leaves are used in ritual purification. It is ancient, feminine, healing. This is your brand DNA.


02 · Brand Personality

Core Traits

Quiet Luxury
REFINED · CONFIDENT
"Power through restraint."
Ritual-Driven
SACRED · INTENTIONAL
"Beauty as ceremony."
Culturally Grounded
HERITAGE · CONTEMPORARY
"Proudly Arabian. Modern globally."
Emotionally Real
AUTHENTIC · WARM
"The brand speaks like a trusted older sister."

03 · Tone of Voice

How We Speak

Minimal · Editorial · Precise · Warm · Bilingual-ready · Story-led
"Never say 'revolutionary'. Never say 'game-changing'. Never say 'you deserve it'. Say less. Mean more."
DO: Product
"Sidr Honey Ritual Serum — For skin that remembers what rest feels like."
DO: Collection
"The Golden Hour Edit — Curated for women who move between worlds."

04 · Color Palette

Brand Colors

SIDR Black
#0C0A06
Primary text, headers
Sidr Gold
#C4922A
CTAs, accents, prices
Sacred Cream
#F8F4EE
Page background
Warm Sand
#EDE5D8
Section backgrounds
Desert Rose
#D4A896
Feminine accents
Arabian Taupe
#7A6A58
Body text, secondary labels

05 · Typography System

Type Hierarchy

Display: Cormorant Garamond 300 italic
Beauty, distilled.
Heading 1: Cormorant Garamond 400
Your ritual begins here
Heading 2: Cormorant Garamond 400
Sidr Honey Renewal Serum
Body Large: DM Sans 300
Drawn from the nectar of wild Sidr blossoms across the Asir mountains.
Caption: DM Sans 400 tracked uppercase
NEW ARRIVALS · TRENDING IN RIYADH · BEST SELLERS
Arabic: Noto Naskh Arabic, RTL aligned
جمالك، طقوسك، هويتك

06 · Logo System

Brand Mark

SIDR
SIDR
Minimum digital size: 80px width · Never stretch or rotate · No drop shadows · No icon at launch — the word is the identity